Friday, June 14, 2024

Woolworths confirms major pricing overhaul

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Woolworths has confirmed a major development in its pricing strategy on more than 450 items across all its stores.

From Wednesday, Woolworths will drop the price on more than 450 winter essentials by an average 20 per cent for the next three months.

The supermarket has made the move as part of its Prices Dropped for Winter program, adding that some buys have been reduced to their lowest prices in four years.

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Many popular meat buys have been included in the new reductions, including:

  • Corned Beef Silverside — was $10/kg, now $8/kg. This is the lowest price since November 2020
  • Beef Chuck Steak — was $17.50/kg, now $15/kg. This is the lowest price since November 2020
  • RSPCA Approved Whole Chickens — was $5.50/kg, now $4.50/kg
  • RSPCA Approved Chicken Stir Fry 500g packs — was $9, now $8
  • Roast Pork Shoulder Boneless — was $10/kg, now $8/kg
  • Pork Belly Roast — was $19/kg, now $16/kg
Woolworths has confirmed a change to its Direct To Book service.
Woolworths has confirmed a change to its Direct To Book service. Credit: AAP

Woolworths sources 100 per cent of its own brand fresh meat and chicken from Australian farmers, and says its committed to delivering more value to consumers.

“We understand the pressures our customers are under and the need to budget for hearty, warming meals, and grocery essentials for their families,” Woolworths Supermarkets Chief Commercial Officer Paul Harker said.

“Our Prices Dropped for Winter program is designed to give our customers certainty on the key products they’ll be buying this season to help their budgets go further.”

Other winter essentials included in the new round of specials include:

  • Perfect Italiano Parmesan Sharp Cheese 125g — was $4.50, now $4
  • Heinz Big N Chunky Soup varieties 535g, — was $4.40, now $3
  • La Molisana Pastificio 500g pasta range — was $4, now $3.50
  • Uncle Tobys Oats 1kg — was $6.50, now $5
  • Vittoria Oro Coffee Capsules 20 pack — was $13, now $9
  • Moccona Coffee Sachet 10 pack varieties — was $6, now $5
  • Twinings English Breakfast 50 pack — was $8.50, now $7
  • Dimetapp Cold & Flu 20 pack — was $15, now $10.50
  • Strepsils Anaesthetic Lozenges 36 pack — was $19, now $15
These items have been reduced by Woolworths for the next three months.
These items have been reduced by Woolworths for the next three months. Credit: Woolworths

Woolworths’ Prices Dropped for Winter program runs from May 29, 2024, until August 27, 2024. Customers can view more products on the Prices Dropped for Winter program here.

7NEWS.com.au has not received any monetary benefit from this content.

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