Thursday, June 13, 2024

New AI tools to help merchants market brands and products

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We’ve all had those magic shopping moments – finally discovering just the right product we were looking for – it’s beautiful, and we love the brand. But sometimes finding that product and brand connection feels harder than it should be.

Today at Google Marketing Live, I shared some of our most exciting new tech for retailers that help you cultivate more of those magic moments. At a time when shoppers are flooded with options, we’re introducing new ways to deepen the connections between shoppers and merchants through rich and compelling content.

Showing brand info at a glance

More than 40 percent of shopping queries on Search mention a brand or retailer. This suggests that a key step in a shopper’s path to purchase involves learning more about your brand. Today, we unveiled a new visual brand profile right on Search that gives richer results for those common shopping queries. On the new brand profile we will highlight information you’ve provided through Google Merchant Center – as well as Google’s Shopping Graph – to showcase your ethos and offering.

Our visual brand profiles are inspired by the Business Profiles we offer local businesses on Search and Maps. Your profile will spotlight engaging product and brand imagery, videos and customer reviews. Plus, we’ll show your current deals, promotions and shipping policies front and center – in one convenient place for shoppers. Ads will continue to appear on the page along with this new profile. We’ll roll this out in phases in the coming months.

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