Friday, June 14, 2024

ICC extends partnership with FanCraze to launch a Web3 fantasy game

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The International Cricket Council (ICC) and FanCraze today announced a multi-year partnership extension marking a significant milestone in the evolution of digital fan engagement with the launch of exciting new products during the ICC Men’s T20 World Cup 2024.

The announcement also detailed the upcoming launch of ICC Crictos SuperTeam, a Web3 fantasy game featuring officially licensed ICC digital video collectibles. With SuperTeam, fans will be able to build fantasy teams using their ICC Crictos and compete in contests to win amazing rewards on a daily basis, week after week proving their cricket nous to the world.

The exciting partnership will build on the success of ICC Crictos over the past two years which has provided opportunities for new and existing fans to engage with men’s and women’s cricket. ICC Crictos transformed the way fans experience the sport, providing them with exclusive digital video collectibles that celebrate the greatest moments in cricket history, from iconic match-winning sixes to unforgettable performances by the world’s best players.

Through unique activations such as gifting special ICC Crictos to fans that attended the ICC Men’s T20 World Cup 2022 and exclusive behind-the-scenes experiences, ICC Crictos have brought supporters closer to the action than ever before. Events like the ICC Quiz Night and ICC Stadium Tours have further enriched the fan experience, offering enthusiasts the chance to meet their heroes and participate in engaging activities that celebrate the spirit of cricket.

ICC Head of Digital, Finn Bradshaw, said: “We are delighted to unveil ICC Crictos SuperTeam and offer cricket fans around the world a new and innovative gameplay experience for the ICC Men’s T20 World Cup 2024. We are excited to enter a new era of digital engagement, using innovative technology to deepen fan interaction and grow the sport on a global scale. Signing up will give fans the chance to be closer to the game than ever before and be a part of the biggest cricket carnival spectacle ever, from anywhere in the world.”

FanCraze Co-Founder and CEO, Anshum Bhambri, said: “The ICC Men’s T20 World Cup is a truly global competition and has been the home to so many iconic moments and players over the last 15+ years. As cricket fans ourselves, the launch of SuperTeam is something we’ve dreamt of since we founded the business.

“It’s a major milestone for us as we pursue our goal to build a compelling global community for cricket fans, and we can’t wait to see fans put together fantasy teams using their ICC Crictos during the ICC Men’s T20 World Cup 2024. SuperTeam will revolutionize digital sports fandom and will build upon FanCraze’s userbase across 100+ countries.”

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