Nest To Scent New York City’s Fifth Avenue this Holiday Season

Some of smells of New York City are, well, let’s just say distinct. But this holiday season, one part of the city will smell like the holidays—specifically’s Nest’s Holiday fragrance.

The Fifth Avenue Association has tapped Nest New York to create a mood for shoppers by scenting the world-famous stretch of Fifth Avenue between 46th and 61st Streets.  Through January 4, 2024, Fifth Avenue’s lighted holiday tree displays along the sidewalks will emit Nest’s Holiday fragrance—Holiday features a blend of pomegranate, mandarin orange, pine, cloves, and cinnamon with a hint of vanilla and amber. 

The Christmas tree displays, built by Holiday Collective, emit the Holiday fragrance utilizing state-of-the-art cold mist aroma diffusers from Scent Marketing Inc.

In addition, to help bring the experience from the street to home, Bergdorf Goodman is partnering with Nest New York on an exclusive shopping experience. . Nestand Bergdorf Goodman are partnering for a first-of-it’s-kind retail collaboration to bring Holiday from the street to your home through a Holiday-branded cart outside of Bergdorf Goodman on the weekends, and a Holiday-themed express elevator to the floor where shoppers can can find Nest’s complete collection. Visitors also can scan the QR code on the holiday tree display to shop the NEST at Bergdorf collection directly on their phone.

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